STEPS TO DOING A WATER PROJECT
1.Obtain the necessary license and business permit:Obtaining a bottled water license depends on the
country of your location so it is up to you to find out the one applicable in your country.Study the rules
and regulations for the type of water you will be producing and then go apply for a vendor’s license from
your local county administration. Also obtain a permit from your state health department.
2. Conduct feasibility study and market research:Before you can successfully get a bottled water business
up and running, you need to find out what is really involved and what it takes to run such a business and this
can only be achieved through a market research. Due to the complex nature of setting up a bottling water
business, it is advisable you carry out your research alongside a consultant or an expert in such field.
The result of your research will determine the type of bottled water to produce; your location and your pricing strategy.
3 Determine the location: The location for many water projects is going to be the most important decision to the
success of the project. If you are going to be doing a customer self serve where people bring the bottles to you for
refilling it needs to be where the people can find you easily and not far from where they live. You should have ample
parking and easy access to the parking area.
4.Where is the water going to coming from? As part of determining the location you will need a good amount of water.
If you are going to be using a city’s water supply you need to make sure it is not off for long periods of time and the
pressure is good all the time. If you don’t have a good supply of water you need to think about your options, one being
a well (borehole) or to buy water from a bulk water truck. Both will cost you more in setup and operating cost.
5.What type of electrical do you have? In some areas or cities you may only have one option as for the voltage or
phase, which you need to know. Is the electricity on all the time or only on for a few hours a day? If the area is
known for power failures you will need a generator and the type you use will depend on how much or often it will be used.
6.One of the most important considerations that needs to be looked into is the technical support and replacement parts
should you have a problem. Many times a project will have a problem and no one knows how to fix it, they will not have
the tools to repair it, or worse yet will not have the components needed on replacement parts. Proper training for any
project is very important and is a must!
7.The importance of doing a water test.There have been thousands of water projects where the water was not tested
or was just tested at the startup of the project. It is very important to test the water on startup and at least every
6 months depending on the type of project and the equipment used.When doing a water filtration project it is very
important know what is in the water to engineer the best treatment methods and determine what type of equipment
is needed. There are many contaminants in water that may be safe to drink, but can cause problems with the equipment.
(2) After started production and market solution:
（1）SETTING THE PRICE OF THE WATER
Setting the sale price of water is going to be very important for any project, even non-profit projects. All water that
requires any cost needs to have a price so that people do not take advantage of it, i.e. such as reselling it or washing clothes.
In for-profit water projects you need to establish a cost so that the people will be able to pay to buy the water.
You need to have the product that people can afford on a daily bases. It is best to research what other products
are selling for in the area, but also consider selling at a low cost in the bottle refilling stations. Do not forget about
supply and demand, if people cannot afford it they will not buy it. It is always better to supply the masses than to go
for a very small market share. In some markets you will find that the competition is very high for a product so the
demand for your product needs to be high.
（2）STARTING YOUR OWN NAME BRAND
Starting your own name brand is very important for any group that would like to take a water business to a higher
level. When developing a name brand there are many key factors to doing this. Quality of the product is one of the
most important issues that needs to be addressed and must be consistent. If you are starting a bottling line, cup
product or a retail water store they need to be uniform in design and look. When having a major brand and you have
a problem with one product it can potentially put you out of business, so it is best to keep the quality of a very high
standard for the market. One of the most important things that need to be done is to get your product name in front
of the public. This should be done by as many ways as possible, by having a clean store front with logos, logos on
clothing for the employees and delivery trucks if you are doing delivery, even for your wholesale accounts. Logos
should be on all your advertising material and you need to keep your name out front. When expanding your brand
name, it best to focus on a larger market of say 100,000 plus people, by doing so you can expand out from one
point to cover the area with more local water plants. You need to remember that to do advertising to an area that
is a larger market it cost the same if you are using the media like newspaper or radio to promote one plant versus five plants.
（3）Wholesale Opportunities
Wholesale opportunities are one of the best ways to distribute water because of the return on a higher volume and
benefits to both the water project and customers. Wholesaling water often results in greater profits, covers expenses
all at once, increases the area that the water will reach and serve, creates jobs for wholesalers, and is also more
convenient for customers. In many developing countries water wholesaling is done through local water delivery
services and selling water in quantity to small stores, businesses, and factories.
Wholesaling water can be very beneficial for water projects and water enterprises in the operations of the project.
Wholesale water sales are more profitable because you are selling a larger volume at a slightly lower price, bringing
in more revenue through large purchases by wholesalers. This is beneficial because it can cover the project’s expenses
with the purchases from one or several wholesalers, making any additional revenue from customers and other wholesalers
a source of profit. Also larger distribution will increase the service area and target market that the water will be available for,
giving you a larger and more widespread customer base.
COOPERATION OPPORTUNITIES
Green Forest Water has over fifteen years experience building and installing equipment world wide. We have a proven track
record to make your business grow and become very profitable. By achieving what we have done in many countries,
we have a proven business plan that works.
We at Green Forest Water would like to work with you to develop your drinking water projects and to help make your project
as successful as possible. Please feel free to contact us about your needs and with any questions you may have.
